RSI (Radiotelevisione Svizzera)
Swiss Broadcaster RSI Relies on WCPMedia Services to Market Content to World Market.
Promotion & Distribution
Swiss public broadcaster RSI Radiotelevisione svizzera, is at the forefront in spreading Swiss culture by commercializing original content and archival media and it nedded to market television content to broadcast partners worldwide.
WCPMedia Services’ role
RSI’s sales department is using WCPMedia’s proprietary Screening Room feature to allow potential buyers to preview hundreds of productions from its library ranging from documentaries and sports coverage to children’s programming. Buyers can instantly view broadcast-quality content from virtually any device with access controlled by RSI through a secure web portal. RSI makes content available for previewing simply by uploading it to the WCPMedia platform and organizing it into Screening Rooms.
“Last year, we set up approximately 100 individual screening rooms, each containing from one to 100 titles,” said RSI Sales Manager Eleonora Maraffi
“If a customer wished to preview 100 titles, it would be unthinkable to handle the request via online links, temporary passwords, ftp or other non-professional tool.”
RSI’s customers find the process simple and convenient.
“Buyers who need to browse and stream many titles find it extremely useful to have them all in one place,” Maraffi noted. “Our returning clients, who have a semester or yearly buying cycle, enjoy the added benefit of retaining, in their dedicated screening room, the full history of their acquired and rejected titles along with new offerings to be reviewed.”